You have got to hand it to them – the creatives behind Sony’s new Bravia ad who went to great lengths to give us the Play-doh bunnies. If you remembered the bouncing balls, the exploding paint; don’t miss out Sony’s new Play-doh ad below.
No. They are not 3D computer bunnies. Quoting an interview by Creative Review and the animation director Darren Walsh, the bunnies were made using a mixture of ‘Play-Doh’ . Except the larger ones which were made of foam as weight was an issue especially for the giant bunny in the ad.
Visit Sony BRAVIA’s official site for more information.
2 Comments
Now, that’s an ad that I don’t mind watching during every commercial break. :D
I think your blog’s alignment is out. (Firefox).
as usual sony’s bravia ads are brilliant. especially love the bouncing ball ad. the great lengths these people would go to just for an ad is pretty impressive.